With the plethora of new media mechanisms now facilitated by the internet revolution, traditional marketing objectives of brand awareness, customer acquisition and lead generation require fundamental re-orientation. Creating search optimized content that retains attention, informs prospects and generates word of mouth is paramount in today’s media landscape. Anion’s expertise spans traditional and social media and our domain expertise allows us to be the behind-scenes content engine for your collateral needs.
Press releases and media kits
Customer and sales training material
White papers and research articles
Case studies and blogs
Web & social media content
Technology trend reports
Tech, user and product guides and brochures
Board out-of-box experience and documentation
Since significant demand in the semiconductor industry is fulfilled by distribution partners, getting the channel dynamics right can make or break a new product introduction. Proliferating products beyond a few key accounts requires navigating several complex aspects of channel related routes to market. Identifying the right partners and executing contractual details, related price levels, demand creation metrics, payment terms and inventory can be very challenging for small organizations.
Channel research and analysis
Partner program development
Channel relationship management
Using graphics and imagery to communicate core technology messages is a crucial element of any marketing effort. Good marketing of technology products and value is often the result of clear and concise iconography combined with appealing use of color, animations and design. Our in-house creative experts possess over 20 years’ experience catering to the semiconductor industry.
Logos & booth design
High impact illustrations
Photography & videography
Print & web design
Technology product launches, even in well-organized corporations, are overwhelmingly plagued by missed deadlines, poor quality of launch collateral and inadequate field training on benefits. All resulting in mismanaged customer expectations and costly product failures. Successful product launches are characterized by high quality supporting collateral, clear and coordinated messages across social and traditional media and explicit targeting of customer segments.
Define launch plans, target market and applications
Determine customer segments and drivers
Drive branding and publicity
Prepare launch collateral, press kits, social media plans
Develop user/evangelist communities
Create field training
Supplier and distributor organizations are well equipped with customer relationship management (CRM) and enterprise resource planning (ERP) systems that spew out reams of data and statistics. Often organizations also invest in business intelligence software. Yet most stakeholders make decisions and judgments on inadequate and often inaccurate analyses. This is primarily due to data analysts lacking semiconductor industry domain expertise and industry experts often lacking data analyses skills. Equipped with state of the art visualization tools and vast industry experience our services bridge this gap by offering actionable insights.
Demand creation metrics
KPI definition and metrics
Channel analysis package
Outsourced cost-effective data analysis
Technology customers demand seamless integration between hardware software and services. Many device providers have built capabilities restricted to only one of these domains. While barriers to entry into new technology paradigms like Android and IoT are relatively low, meeting user expectations of interfaces and mobile interactions require high skill and experience levels that can only be delivered by domain experts. Our knowledge and relationships in the semiconductor ecosystem take advantage of the extensive network of industry players to bring together collaborative partners. We specialize in expediting technology adoption and reducing design times to dramatically lower time to market.