Blogs & Resources

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From Static Banners to Smart Conversations: Why ChatGPT’s Ad Test is a Win for Semiconductor Marketing

AI Metrics to Track:
4 New GEO KPIs to Replace Outdated SEO Metrics‍

AI in Marketing

2025

August 18, 2025

Why PR Still Matters in the Age of AI and Influencers

Find out why PR matters more than ever in the age of AI search and social influence, and how brands are using it to build trust, credibility, and long-term visibility.

AI in Marketing

2025

No Second Place in Sales | Customer‑Centric Strategy

A focused, customer-centric sales strategy outperformed the competition by aligning sales, marketing, and leadership cultures. Read Dan Sheehy’s full story.

AI in Marketing

2025

Chips, China & AI: Strategy for the Next Era (Part 2)

Strategic guidance for semiconductor leaders navigating AI disruption, China’s market expansion, and supply chain volatility. Learn how to position for growth in 2025 and beyond.

AI in Marketing

2025

No Second Place: Aligning Sales and Marketing

Because, 84% of deals are won/lost before you know about them. Learn how collaborative go-to-market drives early trust, growth, and competitive advantage.

AI in Marketing

2025

Chips, China, and the AI Reckoning: 25 Years of Semiconductor Insight (Part 1)

Veteran insights on how AI and China's rise are reshaping the global semiconductor industry. Explore trends, risks, and where the next growth will come from.

Market Reports

2026

February 10, 2026

NXP Q4’25 Earnings Show Strong Finish After Uneven Year

NXP reported solid Q4’25 and improving demand trends after a weak H1. Auto, industrial and Mobile show recovery, with outlook pointing to continued momentum.

Market Reports

2026

February 4, 2026

ST Q4’25 Earnings Point to Improving Demand and Visibility

STMicroelectronics reported Q4’25 and FY2025 earnings with a return to YoY growth, improving inventory trends, and confidence in organic growth through 2026.

Market Reports

2026

February 3, 2026

Avnet FY Q2’26 Earnings Show Revenue Beat and Margin Gains

Avnet reported FY Q2’26 revenue of $6.3B, strong Asia growth, expanding operating margins, improving backlog visibility, and better-than-typical outlook growth.

Market Reports

2026

January 30, 2026

Intel Q4’25 Earnings Performance and 2026 Growth Outlook

Intel’s Q4’25 earnings show Foundry momentum with EUV and Intel 18A, alongside Data Center demand trends, Q1’26 guidance, and the full-year 2026 outlook.

Market Reports

2026

January 30, 2026

Texas Instruments Q4’25 Results Show Data Center Strength

Texas Instruments reported mixed Q4’25 results with $4.4B revenue, strong data centre growth, and an above-seasonal Q1’26 outlook with improving bookings.

Market Reports

2025

December 17, 2025

Q3’25 Top Conglomerates Segment Performance and Outlook

A quick snapshot of Q3’25 industrial performance, highlighting automation strength, steady electrification demand, and mixed results across HVAC and machinery.

Market Reports

2025

December 9, 2025

EMS & ODMs Q3’25 Performance Overview and Market Outlook

Q3'25 recap of major EMS and ODM manufacturers, highlighting AI server growth, PC trends, margins, inventory shifts, and expectations for Q4'25 recovery.

Market Reports

2025

December 5, 2025

Gartner Raises Semiconductor 5-Year CAGR Outlook to 11.8%

Gartner raises 2024-2028 semiconductor CAGR to 11.8%, driven by AI, datacenter, automotive, and advanced nodes, signaling strong momentum toward $1T by 2028.

Market Reports

2025

December 3, 2025

Semiconductors Q3'25 Market Rebound and Forward Outlook

Q3’25 semiconductor market rebounds as inventories normalize, AI remains the strongest growth driver across companies, and guide for steady Q4’25 momentum.